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Anyway.
A Business Owner's Guide to Leading Through Technology You Don't Fully Understand.
The Book
What it's about
Most business owners didn't get into business to become technologists. But technology is no longer optional — it's the water you're swimming in. This is not a book about learning technology. It's about something harder: leading through technology you don't fully understand — and doing it anyway. Because the difference between business owners who figure it out and the ones who don't isn't technical knowledge. It's the willingness to move before you have all the answers.
The Operating Philosophy
Steadfast. Immovable. Always Abounding.
Core Principle
Steadfast
You don't change course every time the wind shifts. Commit to a direction, do the work, and trust the process — even when the process is painful.
Core Principle
Immovable
Don't let doubt, criticism, or the size of the obstacle knock you off what you've committed to. You can study it, work around it, go through it — but don't let it move you off the work.
Core Principle
Always Abounding
Don't do just enough. Give the work everything you have. Abound in the work — not because someone is watching, but because the work deserves it.
“You don't need a background in technology to lead through it. You need the right mentality — and the courage to start.”
— Jeff Gipson, Build Anyway
Go Deeper
Put it into practice
Thought Partner
A Claude-powered AI companion grounded in the book. Bring your real business challenges and work through them using the principles of Build Anyway.
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Workbook
27 reflection questions — three per chapter — to move you from reading to leading. Your answers are saved. Ask the AI to push you further on any question.
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About the Author
Jeff Gipson
Jeff started his career as a welder. He went on to co-found Recruiters Websites, growing it to nearly a million dollars in annual payroll before selling it to Haley Marketing Group in 2022. Today he leads product development for RogIQ and serves on the leadership team at Haley Marketing Group. He is largely self-taught, and still figuring it out. That's kind of the point.
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